ABOUT
A Creative Studio
YURI NYC is a vertically integrated creative consultancy and production studio. We develop, direct, and produce impactful multimedia campaigns and visual experiences.
It’s our duty to empower emotionally intelligent stories and activate creative pursuits. Our core values stem from the knowledge that visual storytelling in any form, has the power to enlighten and inspire. Together with our partners, we guide the innovation and exploration of new frontiers in advertising, journalism, entertainment, and technology.
Our Core Values
Process and Intentionality
YURI NYC works collaboratively to turn intangible ideas into tangible productions.
Organizational structure and creative process are the foundation of the work. We build and implement systems that embrace communication and accountability. This foundational structure allows us to create work that satisfies both the needs of the client, while maintaining a safe space for creators to experiment, connect, and produce their best work.
Lean Production
YURI NYC is committed to environmental sustainability and reducing production footprints. With thoughtful planning and mindful resourcing, we work with our clients to execute low waste productions. We are committed to reducing waste in cost, energy, data, and material as well as sourcing locally and supporting local communities.
Value Driven
Our approach to storytelling is collaborative and with compassion for all beings. Both in the content and hustle, we strive for honest representation and to uplift marginalized voices in gender, race, and sexuality. Above all, we are mindful of media’s social and cultural impact, our relations with one another, and facilitating value driven relationships between clients and creative work.
