PROCESS

1

  • We start by collaborating with our clients to learn about their philosophies, intentions, and perceived audience. In order to maximize the impact of each campaign, we align with existing audience journeys and build out a content funnel. This is the foundation of organizing a complex media ecosystem that tailors content streams and individual pieces to meet overall goals & KPIs.

    Our approach to development is wholistic and creates targets that value both statistical ROI’s as well as social and cultural impact.

Brand Philosophy

Advertising + Audience Funnel 

  • Discovery to Awareness

  • Engagement to Retention

  • Trust to loyalty

Media Programming

+Video Vertical Organization

Creative Development Workflow Design

Resource Planning 

Systematic Documentation and Implementation

2

  • Here we introduce Creative concepts! (all hail)

    Together with our partners, we brainstorm and generate ideas that cater to the demographics and psychology of the audience. What risks are THEY willing to take? What do THEY long for? Who do THEY trust? Where do THEY spend their time. This information informs the Voice, Tone, and Aesthetics, as well as platform and distribution plan.

    Ultimately, we present creative concepts and design a method of production that is informed by the work’s destination.

Concepts + Brainstorming

Independent RFP + Pitches

Campaign Leadership

Psychological Approach to Audience Interpretation

Brand Guidelines

Establishing 1. Voice 2. Tone 3. Aesthetics

Series Formatting

Story + Insight Building

3

  • Our Full Service Production team is communicative and detail orientated in a way that exudes intention. Our productions emphasize accurate representation in creative, on-screen, as well as in crew and labor. We work towards lean production methods and are mindful of supporting talent and removing material excess.

Full Service Production

Lean, Batch, + Scalable Shoots

Direction: Scripts + Storyboards

Emphasis on Diversity for Crew + Casting

Location + Transportation Management

Gear, Data, and Crafty Management

Logistics and Permitting

Live stage programming and supervision 

4

  • Yuri NYC specializes in high-end motion based digital art and renderings including 2D and 3D animation, VFX, and motion graphics. Some of our favorite projects incorporate live action footage and digital work, seamlessly integrating the two mediums.

    Logistically, our process is tailored for a remote environment and we are no stranger to extensive spreadsheets, data management systems and tracking deliverables. Our digital process is scalable; from widgets and apps to large scale experiential installations and stages. We love to explore new technologies and push the boundaries of artistic expression in our digital worlds.

Process Tailored for Remote Workflow

Plan, Track, Scale, and Optimize Deliverables

VFX Supervision

2D + 3D Animation

Story Editing

Retouching

Experimentation with New Technologies, AR+VR

Extensive Post-Talent Roster

Collaborating with Artists Across boarders

Generative + Interactive + Performative Art