The United Nations
“UN STORY”
A digital space where everyone can be a part of the UN.
UN Story is a Youtube channel that showcases impactful videos on UN priority issues to raise awareness, change minds, encourage action and build solidarity.
Modern Messaging for a Legacy Organization
Youtube Launch
Strategy & Creative Development
Brand Guidelines
Resource Management
Channel Programming
Video Production
Creative Development
The Department of Global Communications approached YURI NYC with the interest of growing their audience for short form documentary, news and explainer content for Youtube. With the collective decision to form a new channel, UN Story was born.
YURI NYC built and implemented a 2022 video roadmap. The roadmap consisted of a new creative development process and an organizational content structure that included video verticals, programming plans, and data based tools for publishing. Along the way, we worked with the UN to gain a deeper understanding of their goals and aligned our processes to serve the individual team-member posts, the collective team reporting, and the goals of the Department of Global Communications.
Creating A Brand + Media Ecosystem
Collaboratively worked with legacy UN filmmakers in adjusting their workflow for youtube first formats by building strategy, programming , creating publishing goals and brand visual guidelines.
Leading a group of designers, directors, and producers, YURI NYC established visual brand guidelines for the channel and lead the development of guidelines for new and existing series.
In order to establish a healthy media ecosystem, YURI NYC outlined a programming plan based on the Department of Communications Annual Calendar. The plan satisfied the DGC comms needs and held space to report on current events as well as support special projects pitched by team members. We executed the plan by assigning an array of work to producers including new series, re-developing existing series, quick-turn news content, and long-form special content.
NEW SERIES
Documentary Stories Spotlight UN Priorities
Global Lens is a re-developed series from the UN Channel’s flagship documentary series UNIA. Global Lens is a series about an individual who is confronting injustice and challenges in their community. By walking the audience through a step-by-step process of how they are creating a solution, the series gains a deeper insights about the character’s journey, cultural context, history of injustices in a community, The series aims to educate the audience as to create compassion and empathy with a specific cause, and inspire practical solutions.
Producers: Alban Mendes De Leon, Nathan Beriro, Grace Barrett, Margaret Yates, Joon Park, Jessica Jiji
Department Lead: Reem Abaza, Mita Hosali
Explainers Break-Down Complex Issues
Global focused is a new expert lead explainer series that reports information from annual reports published within the organization. Global Focus - Series of expert-guided videos, going into depth on important, often controversial issues of importance to the UN. We gain new insights, a better historical understanding, and new information about these issues. The aim is to foster more informed support for action on major issues affecting the world.
Producers: Francis Mead, Joon Park, Jessica Jiji
Department Lead: Reem Abaza, Mita Hosali
Breaking News and UN Action
In-Brief is a short doc news series that demonstrates the work of the UN, specifically through current events and happenings surrounding the DGC annual calendar. The series focuses on global leaders, interiors devisions of the UN as well as foreign meetings and diplomacy.
Producers: Francis Mead, Joon Park, Jessica Jiji, Alban Mendes De Leon, Nathan Beriro, Grace Barrett, Margaret Yates, Dave Mottershead, Dina Barazi, Andrea Ocampo
Department Lead: Reem Abaza, Mita Hosali
Prioritizing the UN’s Sustainable Development Goals through global reporting.
Series BRANDING: GLobal Focus
Designer: Joon Park
Producer: Francis Mead