Governors Ball Music Festival
GetBatch.com Pilot Technology
3D Animated Visuals
Partners: Instagram, Founders Entertainment, GetBatch.com
Creative Director: Annalise Yuri Murphy
Animation: Taylor Kenny
Governors Ball Stage Visuals
Collaborating with Governor’s Ball Founders Entertainment, instagram, and Batch, we piloted video technology that helped festivarians purchase their favorite band tee without loosing their place in the crowd. The video activation drove audience members to scan a QR code and purchase merchandise. The stage video loops and 3D models were the first part of a seamless user experience developed by Batch.
QR Video Activation
Creative Lead & Execution
3D Animated Visuals
Live Stage Video Programming
Product Integration
Pilot Technology
Experimental Experiential Loops
QR Technology for the Stage
The Prototype
Creative Direction & Process
Yuri NYC collaborated closely with Batch’s team to build a prototype loop as proof of concept. We designed a look that felt as if it was a part of nightlife. This loop was created for two purposes: 1) to market the technology 2) design and streamline a process for large batch high end 3D advertising loops.
Seamless End-To-End User Experience
Custom Brand Integration
Streamlined 3D Process for high-end asset creation
Governors Ball
Use Case - 01
Official Merchandise
Instagram Sponsored Artist’s
Process
Use Case - 01 - Governors Ball
1. Plan
2. Execute
3. Program
4. Play
Color
Use Case - 01 - Governors Ball
Color
Daytime Set
Color Exploration: Daytime Iterations
‘Street View’
‘Aerial’
Color Exploration: Night Iterations
‘Aerial’
‘Street View’
Exploring
Horizon Line + Perspective
Street View
Vapor Wave City Perspective
Aerial View
SEO: Production Design, Concert Visuals, Projection Mapping, Interactive Technology, Live Visuals, VJ, Creative Director, Stage Projects, LED Video, LED Screens, Touring Concert, Music Festival, Annalise Yuri Murphy, GovBall, Live Nation, Founders ENT, Batch, Ryan O’Connor, Instagram, Video Loops, 3D Animation, C4D, Cinema 4D
Thanks to all our Partners for this Project:
Batch
Ryan O’Connor
Founders Entertainment
Live Nation
Meta + Instagram
Production Glue
The Bright Pursuit